The Science behind it
People are bad at making decisions due to the influence of countless cognitive biases. This leads to suboptimal decisions when making purchases and lower utility on consumers hard earned dollars.
When it comes to investing money consumers have investment advisors and Robo Advisors to ensure they maximise utility from their hard earned Dollars. At Compare Guroo we believe when it comes to spending money, consumers should also have an advisor, a decision advisor (or Guroo) to ensure maximum utility from purchasing decisions along with peace of mind.
We are unleashing the power of data for the masses. Decision algorithms have been used for decades in investment decisions and by enterprises in investment opportunity comparisons. We are bringing this same methodology to the mass consumer in simple and easy to use tools.